GICT Certified Predictive Modeler course (CPM) covers the concept of business analytics with more focus on predictive analytics and its importance to any business organization.
Predictive analytics is a branch of advanced analytics which is used to make predictions about unknown future events. It uses many techniques from data mining, statistics, modeling, machine learning and artificial intelligence to historical and current data to make predictions about the future. Predictive analytics helps organizations predict with confidence what will happen next so that we can make smarter decisions and improve business outcomes. With predictive analytics we can transform data into predictive insights to guide front-line decisions and interactions, predict what customers want and will do next to increase profitability and retention, maximize the productivity of people, processes and assets, and detect and prevent threats and fraud before they affect organizations.